Japanese mobile gaming company GREE (TYO:3632), or more specifically, its subsidiary GREE Advertising, today is announcing a partnership with French mobile affiliate network MobPartner.
For developers on the GREE Platform, this will bring new promotion tools and user acquisition services courtesy of MobPartner and its network of mobile affiliates (see chart below from GREE). The CEO of GREE Advertising, Tatsuhei Asanuma, noted in the announcement:
By matching MobPartner’s mobile ad capabilities and ad network with GREE’s expanding global reach, developer community and user base, we’ll be able to help deliver new products faster, and to more people than ever.
While MobPartner is a French company, its reach is indeed global claiming to extend to 100 million users as of this March, and with a network of 100,000 publishers.
Earlier today we also heard that GREE is one of three new members of the Entertainment Software Association, in addition to China’s NetDragon and Mad Catz Interactive.
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