Baidu, the largest search engine in China has led a US$50 million new round of financing for Anjuke, an online real estate marketplace.
Founded in Shanghai in 2007, Anjuke wishes to provide a more efficient and user-friendly experience for buyers, homeowners, and real estate agents to buy and sell secondhand properties online.
Well, they did it. Today, Anjuke has a whopping 10 million unique visitors per month and is also China’s most popular online marketplace for secondhand residential properties. Last year, Anjuke also launched haozu.com and aifang.com , which focus on property rental and new property sales, respectively.
“Anjuke has been an important partner of Baidu and we have a lot of respect for what Mike Liang and his team have accomplished in three short years,” said Hesong Tang, General Manager of Corporate Development at Baidu in a statement.
“We are pleased to invest in Anjuke and deepen our involvement in the real estate vertical,” he added.
Bo Y. Shao, co-founder of Matrix China and vice chairman of Anjuke, said, “We are honored to have been an early supporter of Anjuke and Mike. This new investment will enable Anjuke to increase its lead and continue its profitable growth.”
The fresh fund will provide Anjuke with muscles to expand to more cities and also on R&D. The vision is pretty clear from my perspective. Anjuke aims to be the one-stop-shop for any property related business in China. It is only strategic and logical for Baidu to own a slice of Anjuke. After all, most searches in China, including properties related queries are sourced from Baidu.
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