🇮🇩 Fashion startup raises funds from Azure Ventures

Fine Counsel, an Indonesia-based fashion brand, has raised an undisclosed amount in a seed funding round led by Azure Ventures.

The Fine Counsel team / Photo credit: Fine Counsel

Founded in 2018, Fine Counsel aims to create a line of premium lifestyle goods on par with international brands. The company has collaborated with firms like Mini Cooper, Big Bear and Bird, and Greysia Polii. Fine Counsel said its revenue has grown by 10x since its launch. 

“We always want to show the world that Indonesia has what it takes to produce excellent craftsmanship and tasteful design,” said Kaleb Lucman, Fine Counsel CEO and founder.

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Fine Counsel said it is also looking to acquire brands with vision and values that complement its own.

The company plans to use the fresh funds to invest in its brand development, product innovation, and expand its omnichannel distribution network. It will also invest in tech and analytics to gain insights, aiming to ramp up its rate of customer engagement and strengthen loyalty.