Microsoft Employs Online Videos To Promote Windows 7 in Southeast Asia

Update on June 7: The Upper Story (TUS) contacted us and explained that the activation campaign for Microsoft Windows 7 hasn’t been launched. The videos are simply uploaded on YouTube and all views are generated organically. TUS will keep us updated in three to six months time after the activation has started.

This is interesting. Looks like Microsoft got a little creative when promoting Windows 7 in Southeast Asia, releasing a series of online video ads across a number of social platforms (YouTube, Facebook, Blogger, and Twitter).

The Upper Storey (TUS), the digital agency behind these online videos told us that the folks at Microsoft wanted some localized video ads. And the outcome is indeed, very localized.

The videos are light hearted in nature, aiming to educate viewers on how Windows 7 makes life easier, relating it to situations encountered in daily life. I like the “t-shirt basketball” video best. Let us know which is your favorite.

The target markets for this campaign are Singapore, Malaysia, Thailand, Indonesia, Indonesia, and Philippines.

Shoe Flick Trick

Tennis Ball Trick

Young Girl’s Bike Stunt

Man Gets Beer Using Heel

3-Point Shot