Sometimes an ad design itself isn’t strong enough to fully communicate an impactful message.
McDonald’s understood that and to create the perfect juxtapose, they planted sleepers under its coffee ads, promoting its 2 weeks free coffee campaign in Canada.
The copy relates strongly with the planted sleepers: “Looks like someone could use a free coffee.” It brings people laughs and gets people to talk about it. This isn’t the first time McDonald’s has produced such excellent coffee ads. We previously shared one that could literally produce steam!
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