Thu Huong Le · · 1 min readAmazon launches initiative to boost Vietnam’s cross-border ecommerce
Amazon has recently signed an agreement with a Vietnamese government agency to train 10,000 local businesses in the next five years to sell to the US ecommerce giant’s global customers.
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Accordingly, participating companies will be trained in areas such as market research, product selection and listing, brand registration, and protection. The initiative will be initially rolled out in Hanoi, Ho Chi Minh City, and Da Nang.
Amazon also released a report surveying more than 300 Vietnamese MSMEs, which estimates that the annual value of B2C ecommerce exports in Vietnam is expected to hit US$11.1 billion in 2026. According to the report, 88% of respondents said that ecommerce is critical for their ability to export.
See also: Anti-Amazon alliances inspire sellers who shun Southeast Asia’s marketplaces
The US ecommerce titan doesn’t have a strong presence in Southeast Asia, technically operating only in Singapore. In late 2019, Amazon skipped out on an opportunity to gain a foothold in Indonesia, Thailand, and Vietnam after ceasing talks to acquire a stake in super app Gojek.
However, it has been actively promoting Amazon Global Selling as a channel for sellers in the region to potentially reach 200 million of Amazon Prime’s paying members worldwide.
Editing by Miguel Cordon and Eileen C. Ang
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