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In brief: Amazon eyes Indian malls in offline push
- Amazon plans to roll out more than 100 kiosks in shopping malls across India by the end of this year. They’ll sell devices such as its Kindle e-book reader, Echo smart speaker, and Fire TV dongle.
- The US company has been operating two kiosks in Bangalore and one each in Mumbai and Ahmedabad for more than a year. Last week, it opened its fifth kiosk in Logix Mall in Noida.
- A top mall executive said the new Amazon kiosks will be run by third-party franchisees. Earlier this month, Amazon said it was closing more than 80 pop-up stores in US malls after years of trials with the concept.
Source: The Economic Times
Editing by Judith Balea
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