Ka-Ching! Aktiv Digital To Sell RockYou Ads in Southeast Asia

Update: “RockYou offers a lot more than the standard IAB ads and this agreement spans all of RockYou’s inventory including the brand experience and custom social game advertising options,” says a Aktiv Digital rep. Unfortunately, they can’t share with us the revenue share details. Heh.

Singapore based Aktiv Digital has landed a big deal. It’s an agreement that allows it to sell IAB display advertising and interactive video products spaces on behalf of RockYou, a popular social gaming company in the U.S.

You might recall RockYou as the creator of Zoo World and Gourmet Ranch, both of which are not only award-winning but they also generate tons of page views while keeping users glued to the screen.

As a whole, RockYou generates over 8.5 billion display impressions and records 300 million hours of game play every month. Those are impressive stats, to say the least.

This partnership allows Aktiv Digital to help RockYou fill up its ad spaces in countries including Indonesia, Malaysia, Philippines and Singapore. It is worthy to note that Aktiv and RockYou already had a partnership in place for the Hong Kong market. Apparently that arrangement went well enough to earn more Asian markets as a sort of reward, so to speak. Other than IAB display ads, Aktiv Digital will not have control over other RockYou’s ad products, which includes “brand experience” and “custom social games.”

Here’s an example of an IAB display ad:

Banners banners, Image credit: RockYou

I’m pretty curious over how the revenue share works though. I fired an email to Aktiv Digital and hopefully the PR team will reply over the weekend. Or perhaps I’m asking too much huh? Those folks will probably be celebrating over their big win. Party while you can guys, and get ready to start selling ads on Monday! Congrats.