Samreen Ahmad · · 1 min readAirAsia rolls out e-hailing service in Thailand
Budget carrier AirAsia has rolled out a ride-hailing service in Thailand. Called AirAsia Ride, it aims to capture 70% of international tourist arrivals into the country’s capital, Bangkok.
Photo credit: AirAsia
This marks the company’s first phase of entry into the Thai market as it goes up against players like Grab, AllThaiTaxi, and GoBike in the country’s e-hailing sector.
Around 3,000 drivers have registered with AirAsia Ride in Bangkok. The company plans to recruit more as the service expands to other popular destinations such as Phuket and Chiang Mai.
“We also prioritize the drivers’ income opportunity and are happy to share that AirAsia Ride taxi drivers take 100% of the fares they earn, as we do not impose the booking fee on drivers,” said Nirada Tuckawarut, who serves as the head of the new service.
The AirAsia super app was launched in Thailand in February. Since then, it has seen a 53% increase in new users, mainly driven by its online travel agents platform, said Amanda Woo, the super app’s CEO.
See also: Can Traveloka, AirAsia break into Indonesia’s food delivery duopoly?
Editing by Joy Tirkey
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