“Twitter advertising platform is expected to launch within a month or so and is currently under the test phase.” Anamitra Banerji, head of product management and monetization at Twitter, said during the IAB Annual Leadership Meeting on Monday.
It was also reported that Twitter will explicitly state if a tweet is paid by a sponsor, and will also ensure that the ads are relevant and useful for users.
We knew this day would come. In this day and age, it’s impossible to keep ads out of our lives.
I would like to see how companies like Ad.ly and IZEA, which offer sponsored tweets respond to this piece of news.
An official ad platform would also mean more sponsored tweets appearing on our already very cluttered timeline. Would this drive away users? Or would it be welcomed by users who find relevant ads useful?
Source: MediaPost Publications
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