IN FOCUS
In today’s newsletter, we look at:
- The issues in adopting AI
- The legacy media firms going after Perplexity
Welcome to The Prompt! Delivered every fortnight, this free newsletter breaks down the biggest stories and trends in AI. Get all our content, including The Prompt, by registering for a Tech in Asia account. Alternatively, sign up here if you just want to receive this newsletter.
Hi there,
I was slow to jump on the generative AI bandwagon, but the tech is slowly creeping into my life.
Most nights, while walking my dog, I chat with a bot in French or Mandarin – two languages I’m trying to learn. This is no substitute for human interaction, but I figure that some practice is better than none at all.
When I traveled to Helsinki, Finland’s capital, earlier this month, I also asked ChatGPT to come up with an itinerary for me.
Similarly, many companies are now trying to use AI in their day-to-day operations. This week’s featured story discusses learning points from the experiences of three different firms that have tried to tap into genAI.
While this shift comes with tangible benefits, like raising the tech’s potential for profitability, some challenges remain. Apart from the adoption curve that can be tricky to navigate, employees have to be convinced to use the suggestions provided by AI models.
Meanwhile, in this week’s Hot Take, I delve deeper into the lawsuit filed by Dow Jones (the publisher of The Wall Street Journal) and the New York Post against Google challenger Perplexity.
— Simon
THE BIG STORY
AI interest is there, but the tech isn’t easy to adopt, firms say

Image credit: Timmy Loen
Some complicated functions still require experts to guide firms in setting up AI models.
THE HOT TAKE
DEEP READS
Walk away inspired by disruptive innovations
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.






