ADA acquires Algonomy, strengthening its intelligent growth platform for a fully agentic experience
ℹ️ Source: ADA
ADA CEO Srinivas Gattamneni & Algonomy CEO Atul Jalan
SINGAPORE and INDIA – 30 July 2026 – ADA, The Data and AI Experience Company, today announced it has completed the acquisition of Algonomy, a leader in agentic decisioning for retail.
The deal strengthens ADA’s intelligent growth platform with AI decisioning technology, closing the gap from data and insight to a fully agentic experience, and extending ADA’s reach to 34 combined markets across APAC, the US, MENA, and Europe.
Algonomy, built on the legacy of Manthan and RichRelevance, is trusted by over 400 leading brands globally for delivering autonomous, hyper-personalized customer experiences.
Together, ADA and Algonomy complete a platform that understands customers and acts for them. Every customer signal runs through a data foundation, where AI agents drive real-time decisions to determine the right price, offer, product, and message, then deliver a personalized response across every touchpoint simultaneously.
“We believe every customer touch point will be AI agent driven, and we are building the world’s most intelligent growth platform to power that world. With Algonomy, we add deep AI capabilities in personalization, merchandising and supply-chain intelligence, bringing us closer to our vision.”
— Srinivas Gattamneni, CEO of ADA
“We started Algonomy twenty years ago on a single bet: that better decisions, made faster, would change what brands could do for the consumers of their products. Four hundred brands later, through several reinventions of this industry, the bet has held. ADA gives it a far bigger stage, and it comes at the precise moment decisioning stops advising and starts acting.
I’ve never had appetite for watching a shift like this from the sidelines, and this is the one I am excited to help build, not just call.”
— Atul Jalan, CEO of Algonomy
After the acquisition, clients retain full access to Algonomy products, solutions, and teams while gaining from ADA’s broader capabilities. The combined business now operates under the ADA brand worldwide.
About ADA:
ADA is the Data and AI Experience Company that designs, builds, and operates trusted, agentic AI experiences that drive measurable outcomes, combining AI Identity & Trust, AI-Powered Personalization & Commerce, and AI-Ready Data Stack Enablement Solutions. Headquartered in Singapore and Malaysia, with a 1,300-strong team serving 1,500 clients across Retail, CPG, FSI, and more, ADA helps enterprises unlock value from data and transform marketing and commerce into autonomous, agentic outcomes.
Learn more: www.adaglobal.com
About Algonomy:
Algonomy helps consumer businesses maximize customer value by automating decisioning across their retail business lifecycle, with AI-enabled solutions for eCommerce, Marketing, Merchandising, and Supply Chain. Algonomy is a trusted partner to more than 400 leading brands, with a global presence spanning over 20 countries. Our innovations have garnered recognition from top industry analysts such as IDC, Gartner and Forrester.
Learn more: www.algonomy.com
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