Fixing execution gaps in online retail

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Photo credit: BA3.studio

Khoa Nguyen spent a decade guiding consumer brands across Southeast Asia at WPP and Dentsu. Ecommerce teams struggled to manage daily operations across regional platforms. This inspired him to launch BA3.studio to convert fragmented marketplace data into actionable decisions.

😟 Problem

Brands selling on platforms like Shopee and Lazada face complex daily operations. Teams manually check thousands of tock-keeping units (SKUs) to track pricing, promotions, and competitors using disconnected spreadsheets. Small execution issues like outdated content or missed promotional events cause revenue losses.

💡 Solution

The startup provides an AI-powered dashboard that monitors product listings and sales performance. The platform offers several core capabilities to manage these marketplace operations, including: 

• Aggregates data from Shopee, TikTok Shop, and Lazada.
• Detects competitor discount campaigns and poor product content.
• Recommends optimal pricing and promotional actions.
• Suggests improvements for product titles, descriptions, and images.

Image credit: BA3.studio

📊 Market size

Southeast Asia’s ecommerce gross merchandise value is projected to exceed US$340 billion in 2025. Vietnam’s market alone is expected to reach US$25 billion. Securing 500 regional customers could generate US$5 million to US$10 million in annual recurring revenue.

🤝 Team

Khoa Nguyen. Founder and CEO. He has over 10 years of experience in digital commerce and marketing at agencies like WPP and Dentsu.

🚀 Traction

• Secured paying pilot customers among leading consumer brands.
• Built partnerships with Google Cloud, AWS, Founder Institute, Tenity, Anchanto, and Cimigo.
• Recognized as a Top 20 startup at Techfest Vietnam and won the S-Venture competition.

🏆 Competition

Rivals include global platforms like CommerceIQ and Profitero, alongside regional players like Metric.vn.

BA3.studio focuses specifically on Southeast Asian marketplaces with unique workflows. The platform prioritizes AI-driven recommendations and direct actions to address execution gaps.

💰 Financials

The startup operates a SaaS model with annual contracts ranging from US$5,000 to US$20,000. It generates additional revenue from onboarding and custom analytics projects. The bootstrapped company plans to raise a US$1 million pre-seed round soon.

🚩 Risks