Samir Makwana · · 1 min readGadget comparison site 91mobiles raises $1M round led by India Quotient
Gurgaon-based price comparison site 91mobiles has secured a US$1 million in pre-series A investment from a group of investors led by India Quotient. The funding will be used to grow its team, ramp up R&D, launch an Android app, and add more gadget categories to the site.
Founded in mid-2010 by Bharanidharan Viswanathan and Nitin Mathur, 91mobiles is a price comparison and research site for mobile devices. Users can input their ideal price range and specs for phones they’re looking to buy, and they’ll be directed to a list of devices that meet their criteria. Alternatively, they search for a specific device and 91mobiles will list the ecommerce sites with the best deal.
91mobiles earns revenue through referral links to big ecommerce retailers like Amazon, Flipkart, and eBay. The team claims to receive 7.5 million visitors per month, and 250,000 visitors per day.
91mobiles is gearing up to compete with like-minded Indian research portals such as Helion Ventures and Accel Partners- backed MySmartPrice, and 500 Startups-backed PriceBaba, which focuses on brick-and-mortar retailers. SmartPrix and CompareRaja are also gunning for the attention of price-conscious Indian consumers.
Editing by Josh Horwitz
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