500 Startups, IDG Ventures, and the Advantedge Fund contributed funding this time, along with a couple of angel investors including Neeraj Arora, the VP of WhatsApp.
Tripoto is a place for India’s growing number of travelers to find information that’s been posted by fellow holidaymakers. It’s filled with first-hand tips, travelogs, and original photos uploaded by the community. The startup team said today that the site now has two million monthly active users, up from the 600,000 it had back in March.
“We are one of the very rare platforms in India that have managed to create a community and user generated content at such scale and quality,” said Michael Lyngdoh, Tripoto’s co-founder, in a statement this afternoon. ” Our content is highly structured with mapped data, timestamps, GPS location which allows innumerable applications of our data. We also have managed to collect one of the largest dataset in India about travel preferences of our users in the form of travel interests, travel wishlists, search histories, and browsing patterns.”
That’s not an easy area for a business to make money from. So while travel booking sites in India are getting the big bucks, Tripoto isn’t pulling in the same kind of VC cash as travel ecommerce startups. The site is up against TripHobo, which is a pretty similar idea.
Tripoto now has 250,000 itineraries listed – which beats the 70,000 that TripHobo had earlier in the year – and users have blogged about more than 20,000 trips. The next step is to add video content, automated content creation tools, and a few other new features. Co-founder Anirudh Gupta points to “native ads and the deep integration of hotels and homestays into the content” as other things it can do to make money from the social network it has built.