Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience.
Twitter has redefined the way we communicate with each other and millions around the world are using it to connect with people, share information and form business partnerships. If you are a business owner, Twitter can help expand your business.
There are, however, right and wrong ways of using Twitter. Businesses who are looking for quick cash would be ignored and cast aside by the community. Business reputation might even be poor within the Twitter community. In order to get the most out of Twitter, you must think about what you can do for others instead of what others can do for you.
Here are five tips when using Twitter:
1. Connect with the right people
What is the point of having 2000 or 20,000 followers when none of them care about what you have to offer? Connecting with the right target audience will help you improve your relationship with them and send qualified traffic to your website.
2. Provide Value
The more value you provide on Twitter, the more you get out of it. People follow you for a reason, so make sure you don’t disappoint.
3. Network with others
Don’t be shy to communicate with others and respond to their updates. Twitter is a networking site. It’s a many-to-many communication service. It’s not just about you! Start talking to the people who interest you and build a relationship from there.
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