5 Reasons Why Businesses Should NOT Buy Facebook Fans

Willis Wee
2:26 pm on Sep 5, 2009

fans10kA controversial company, Usocial is “selling” social media friends and fans; causing it to be in the spotlight of many blogs and news channels.

For $654.30, Usocial will deliver 5000 new friends to your Facebook account. Pay $1167.30 to double that number.

Will you buy your Facebook fans?

I definitely won’t and here are 5 reasons why you shouldn’t.

1. All quantity but no quality

There is no point in having 10,000 fans where only a small percentage of them are interacting with your brand. The very basis of social media marketing is to engage fans who want to be part of your brand. Think, who are reaching out to? Are you speaking to people who are sincerely interested and receptive to your products?

Are your bought fans going to read your updates and buy your products? Is a huge following the only motivation for true fans to join your group? If they really like you, they should support you when you need it the most.

2. You may get negative interaction

Imagine what the bulk of your bought fans are going to say, if they actually say anything?

Willis says “Hey! How many people are bought over here? and what other fan pages are you guys paid to join?”

Sarah replies “Me! I’m on FB page X and Y too. Heh”

I don’t think businesses will want this. Maybe you can start paying for positive comments too?

3. You will appear desperate

Imagine a small business, which is not engaging in too much marketing. What would be your reaction when you notice that it has received a sudden boost of 10,000 fans within a month. Does it appear suspicious? Is the business that desperate?

4. It may piss off your true fans

Once you, as a true fan notice that you are being crowded by a group of insincere fans, what are you going to think and feel?

• I feel betrayed

• I don’t want to be appear like I’m bought too

• I am not going to continue supporting a brand that is so desperate

5. Will bought fans stay?

Usocial guarantees to deliver the quota within 30 days. I’m not too sure if there is a clause for fans to stay. If there isn’t, how many of them would remain on your Facebook page?

Hmm, fans retention depends heavily on your post content. Is your content good? If yes, why bother buying fans?


Growing a fan page is a problem that most businesses face. Usocial has indeed brought upon an innovative product to ease their suffering. But how effective is it? There are definitely good reasons to buy fans; an obvious one would be how good it would look on your business in such a short time.

Obviously, I’m not too comfortable with the idea just yet. So what are your thoughts? Share them in the comment forum!

(And yes, we're serious about ethics and transparency. More information here.)

  • Emily Shang

    I recently got a link acoolme.com that shows the strategies to get real qualified facebook fans.

  • fb fan scam

    How come every one is so quick to post about the company they used rather than their own facebook fan page? Lets see some real fb pages with real interaction. These comments are scams just like the fb fans.

  • Anonymous

    gosociallikes. (com) is the best

  • http://blog.daniel-dumbrava.ro/ Fotograf nunta

    The even worse part is that I paid 25% extra for targeted likes but again, these bots are inactive. And they only delivered 20 fans from 1000 till I had a chat with them on the support and said I want real people. They then stopped the campaign and haven`t seen them since.

  • rtw


  • Shara

    This is interesting

  • Shara

    I also bought facebook lilkes/twitter followers and it worked out great for me. I have never used usocial though but have tried webserviceswheel.com and it worked for me.

  • http://www.xava.ie Amit Wadhwa

    I couldnt agree more – I hate the concept of buying fans. Facebook pages are a place to bring you closer to your customers – from the past, current and prospective. If you just buy fans, you have just created a space for people to see how “popular” you can be by spending money.

    We have to start thinking of getting fans as trying to chat to a girl or a guy in a bar. If you are dressed well, well spoken and have interesting and funny things to say, you can get talking to a real person. However, if you are dressed like a prince but act and talk like an idiot (because you could buy the clothes and all the drink with your money), you will get talking to a person but he/she will soon become disinterested and move on. A sex worker, however, would be very interested in you because you have money to burn!!

    So it is up to you – what kind of attention do you want for your business?

  • Facebook fans

    Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups. socialbakers, hootsuite and socialkik are great sites for social media where you can increase to your followers and fans.

  • emaratiya

    not only face but all the social networking website are the best option for promoting your website on internet and into the digital marketing world..

  • Smith

    Easy way to purchase Facebook likes is Websolutions.pro. This website provided me 5000 real Facebook Likes in 4 days at very affordable price.

  • Suza

    Hi Smith! I am agree with with you websloutions.pro is easiest as well as cheapest way to get genuine world wide Facebook likes.

  • Beth Jackson

    The biggest reason to buy Facebook likes would be to gain a somewhat “instant reputation”. When I first started my Facebook Page, I bought some targeted twitter followers and real facebook likes from Social Fat Boy. These likes helped increase awareness of my brand and gave potential clients the thought that I had been in business longer. I know its different for everyone, and you do have to be careful when buying likes, but it can work for several reasons.

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