If you’re active on Facebook and Twitter, there is a fair chance that you might have heard of Emerson Salon; the social savvy salon that has enjoyed great success through channels like Facebook, Twitter and their blog.
An industry that depends heavily on word of mouth, Emerson Salon doesn’t just sit and wait. It is actively building relationships and thought leadership through social media; accelerating the word of mouth effect.
Stylists are also featured on the website homepage with extensive personal information to allow visitors to understand the stylist like a true friend.
The success was so prominent that 75% of Emerson’s customers are from Facebook, Twitter and their blog.
Matt Buchan, co-founder of Emerson commented:
“It’s rare for even a walk-in customer to come in and not have read our blog or seen our tweets.”
The buzz is loud for good reasons. On Yelp, comments are highly positive with 4 to 5 stars ratings. The latest review was a mixture of great customer service and professional skills:
You can do it too!
Many small businesses provide excellent services but often receive unsatisfactory return mainly due to insufficient exposure. With limited budget, time and sweat are your greatest assets. Take a shot in social media and see if it improves your business. But before that, conduct some quick and dirty research. Understand if your target audiences are on Facebook and Twitter first and craft a simple plan that best suits your busy schedule.
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