5 Lessons In Leveraging The Social Media By Lady Gaga

On the 3rd of July, Lady Gaga made Facebook history when she beat President Obama to becoming the first living person to acquire 10 Million fans on her fan page.

Lady Gaga, with her army of over 5 million Twitter followers and more than 13.1 million Facebook fans, can move products and now brands are courting her to do just that.

How did Lady Gaga become such as huge pop culture phenonmenon within such a short span? The answer lies in her innate understand of social media which is evident in the way she communicates with her fans.

Here are 5 lesssons which from the brand which has got people going Gaga Ooh La La!

1. Take Full Control Of Your Brand

Lady Gaga has full control of her brand. In fact, all parties who work with her on her label, management and marketing teams cite Gaga herself as the ultimate brains behind many of her creative and social-media ideas and tactics.

Troy Carter, Gaga’s manager, described their dynamic as “95-5.” “The only thing I do is manage the vision,” he said. “Ninety-five percent of the time I won’t comment on creative, and 95% of the time she lets me run the business. The other 5% is where we debate about things like, ‘Do you really want to bleed to death on stage at the [MTV] VMAs?’ She wins even when we do have those debates 5% of the time.”

2. Understand How Social Media Changes The Power Equation

Social media wrestles the power of control back into the hands of the your consumers. Accept the fact that it’s no longer about you but about what your customers are saying about your brand. Engage them on their terms and court them assiduously such that you might convert them to becoming true fans who will be empowered spokespersons for your brand.

3. Engage With Your Fans

The Mother Monster engages with her growing legions of Little Monsters. From regularly tweeting to them backstage to creating a manifesto for them, she manages to establish a very personal relationship with her fans.

Gaga realizes that an artiste’s staying power lies in the support of her fans. She also knows that she will not be able to control what the papparazzis report about her. As such, the singer has taken it upon herself to establish rapport with her fans thereby purchasing their loyalty which will be useful in defending herself against bad press.