5 Digital Advertising Platforms To Watch

In the past years, Google has dominated the digital advertising realm through its Adwords platform.

However, as technology blossomed, it changed the way we interact and live. The burst of social media sites is one phenomenon we’re all witnessing at the moment. Mobile, too, is seen as the next big trend.

Each trend never failed to command a massive number of users (duh it’s a trend!) and with the company of user data, it makes these technologies perfect platforms for marketers to perform their work and reach out to millions.

As tech savvy marketers, below are 5 technologies, which we’re keeping under our radar.

1. Facebook Ads

Facebook’s new open graph concept, which is primarily all about the “like” button, would gather rich data on its users’ behavior and likings. The current Facebook ad platform is already pretty impressive, providing niche targeting for advertisers. With additional behavioral data, its ad platform can only get better. Its fast growing user base is also another factor that commands marketers’ attention (check out Facebook’s story in an infographic).

2. Promoted Tweets

Twitter’s Promoted Tweets has made little impact since its launch (as it seems), but is one factor that could possibly change the digital marketing landscape. Its resonance measurement has brought great balance between users and advertisers. Ads that remain on Twitter’s search results are the ones that have resonated well with users. Through this metric, advertisers can understand what works and what doesn’t; thus improving effectiveness and efficiency in their advertising investments. However, in our opinion, there is still much work to be done before Promoted Tweets can reach its full potential.

3. “On-game” Ads