5 B2B Companies and Luxury Brands On Social Media

We often mistake skepticism as rationality.

There are so many people out there who weigh possible loss more heavily than potential gain. But of course, it’s in our nature to be that way.

However, we can either look at being searchable online as an opportunity to be found by future employers, clients and business partners. Or we can look at it as an invasion of privacy.

Businesses can try to find reasons not to use social media or they can find creative ways to make it work for them.

There are many people who don’t see how the benefits of social media can be applied to big ticket items like luxury brands and aircraft, and B2B products/services.

I used to agree with these people, thinking that social media would dilute and “cheapen” expensive brands, and there was no need for B2B companies to go social.

Well I still think that social media is not for everyone and every business. Simply because not all of them have what it takes to succeed on this platform. However, there are so many examples out there that would prove skeptics wrong, very wrong. I would like to share with you some that I have come across:

1. PiperSport

When Penn Olson collaborated with SimpliFlying to promote the Singapore Airshow 2010 on social media, we also held the world’s first tweetup on a Bombardier aircraft. Some criticized how this is going to benefit Bombardier because it is, after all, a B2B company. I guess now I can just copy and paste this video of how PiperSport uses social media to sell aircraft, with the cheapest tagged at $140,000 to help prove my case.

2. Scania Group

Scania is a leading manufacturer of heavy trucks and buses as well as industrial and marine engines. The company also markets and sells a broad range of service-related products and financing services. If you want solid B2B, I think this is the case study you need. I was surprised by the number of interactions on its Facebook page. There are people asking about the products and how they can be shipped overseas. Scania can also be found on Flickr, Twitter and YouTube.