Apple.com might not be the top website in the online world; but it is definitely one of the best in the online retail category.
Many of us who have gotten things from Apple.com would probably agree to that. But do we really know why we feel so good and so tempted to get the latest technology when we are on its website?
I will share three reasons today, which might seem obvious on hindsight but we are often unconscious of.
1. Easy Navigation
Navigation is intuitive on the site. There are only 7 main tabs (including home) that cover what most visitors would look for. When you click on a main tab, the nitty gritty stuff sub tabs would appear on the sidebar, making it look uncluttered and yet easy to access.
Knowing that some people might find it hard to browse the entire product range at a go, Apple came up with a fun slider to make shopping so much easier.
2. The Support
Apple has abundant videos on its site, where each product is accompanied by a video introduction. For first time mac users, there are numerous guides and manuals for them to download and consult.
You hardly need external sources to help you with an Apple problem.
3. The Experience
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