3 Reasons Why Cadbury’s Eyebrows Ad is So Powerful

It seems like Cadbury’s Eyebrows ad is everywhere. I see it on the bus and also in the malls and I hear people talking about it.

But this ad is powerful not because of the marketing dollars that were poured into it.

There are basically 3 reasons why this ad was able to create such an impact.

1. It is Catchy and Entertaining

Indeed! This commercial is entertaining. How many people can move their eyebrows as well as those 2 kids? Besides, the catchy music, annoying expressions and balloon sound compliment keep the eyebrows dance and song stuck in your head. You hate it but love it at the same time. As a result, the video hit more than 4 million views in 7 months. When something is this catchy (and annoying), it’s easy to share and therefore, spreads like wildfire.

2. It Keeps You Intrigued

Watching two kids move their brows in such fluid motions definitely left people wondering how the hell they managed to survive this commercial without suffering a face cramp. I am certain many of us have tried to mimic the dance to test the limit of our eyebrows. Some people were so inspired, they had to share their own attempt with the world.

3. It sparks Conversation

The common reaction after watching this ad is to exchange looks with the person sitting next to you. Dumb or creative? You either comment about it or start trying the eyebrow movements yourself. Thinking back, what does the ad got to do with Cadbury? Nothing!

Cadbury has always been good at drilling catchy songs into our head. Its previous “Wouldn’t It Be Nice” campaign has definitely left an impression. Nonetheless, its impact can’t be compared with this new ad. The eyebrows dance has captured our lips (sharing), our heart (enjoying) and our mind (thinking).

Isn’t this a nasty advert (that we all enjoy)!

From this…

To this…