Mobage on the Baidu Yi store
Back in December we told you about Dell’s Streak Pro D43, the first smartphone to run Baidu’s (NASDAQ:BIDU) Android-based Yi OS. And for anyone who owns a Baidu Yi smartphone, things just got a little more fun. Japanese mobile gaming company DeNA (TYO:2432), via its Chinese subsidiary, has partnered with Baidu to bring its Mobage gaming platform to the Chinese operating system.
This means the Baidu’s app store (called the Yi Store) will have a special section devoted to Mobage gaming. This is just the latest effort from DeNA to push its gaming platform to the Chinese market. Since it launched Mobage in China back in July of 2011, there has been lots of news regarding the company’s Mobage partners in the country.
A couple of months back we heard that the DeNA had teamed up with Alibaba Cloud Computing to bring Mobage to Aliyun smartphones in China. Not stopping there, the company announced last month that it was forming a joint venture with online game developer NetDragon, in an effort to develop and operate social games for China.
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