Japan’s Mediba Makes Mobile Advertising Agreement with Australia Leadbolt

A couple of months back we told you about how Japan’s Mediba Inc was branching out to establish a Singapore office to help its expanding mobile advertising business in the Asia region. And today we received word that the company is to cooperate with Australian mobile advertising company Leadbolt.

The partnership is aimed at improving each company’s ad business according to the announcement:

Through this collaboration, advertising sponsors who place advertisements on the “mediba ad powered by AdMaker” can expect increased advertising effectiveness and the ability to significantly expand their exposure not only in Japan, but also abroad as well. In addition, site operators who join “mediba ad powered by AdMaker” will be able to post LeadBolt’s global ad plan into their sites.

Mediba also noted that it will continue to seek partnerships with other ad network operators both in Japan and abroad, specifically focusing on the growing smartphone market in the Asia region. The company previously stated that it was considering branches in Korea, China, Indonesia, and India. The company is perhaps best know for its work on KDDI’s (TYO:9433) ‘au one’ portal site, as the Japanese carrier is Mediba’s majority shareholder.

As for Leadbolt, you can learn more about the company in their introductory video below.