Hello from IDBTYE, Jakarta, Indonesia. The main course of the event has started with the first keynote by Javier Olivan, who is the head of international growth at Facebook. Today Olivan will be talking about Facebook’s international growth and platform overview in Indonesia. If you didn’t already know, Indonesia is the second largest Facebook nation with more than 35 million users in the country.
#10:46: Opening sentence from Olivan: “I’m really happy and honored to be here in Indonesia.”
Facebook started as a small start-up in Palo Alto and Olivan says that only he has the unique ‘accent’ to spread Facebook worldwide. He said that Facebook has more than 750 million active users, or folks who log in at least once a month.
“Indonesia is a very social place and Facebook growth here has been impressive.”
#10:50: Olivan asked the crowd, “Who uses Facebook here.” Only half of the audience raised their hands.
“Oh, we have still some work to do here,” said Olivan. Crowd laughs.
#10:52: The translation project at Facebook is something that is important for Facebook growth. Facebook wants to be in every language and it has to be done as fast as possible.
“We don’t want a mixture of language. We want full, for example, full Spanish, full Chinese sites. To gain speed, we let users to do the translation.”
#10:57: “Even though we have tens of millions of users here in Indoensia, there are still 240 million people here. We want to connect everyone together here. We are launching ‘Facebook for every phone’ very soon and for Indonesia, we’re happy to work with Indosat, Telkomsel, Smartfren and 3.” Olivan shows a demo video about the new app. It looks really slick and easy to use. It gives a smartphone experience even on feature phones.
#11:03: Olivan moves on to talk about how people and business interact on Facebook. He says that many people (in Indonesia, I suppose) are using Facebook profiles for their businesses and have hit the 5,000 limit. He talks about the basics of a Facebook page, saying he feels people in Indonesia should start leveraging the platform to enjoy the virality features and metrics on Facebook.
#11:06: Olivan then talks about how publishers and webmasters can use Facebook social plugins to boost traffic and create engagement. It’s the ‘usual suspects’ of features: ‘like,’ ‘send,’ ‘fan box,’ ‘Facebook comments embed’.
#11:12: Olivan talks about sponsored stories, one of the latest ad products from Facebok. It basically leverages fans’ updates/likes and turns them into an ad.
Olivan’s goes back to discussing Facebook pages, reiterating and emphasizing the importance for businesses to have one. “It’s free and you can register it at our page, here.”
#11:16: “Thank you very much people! I’m enjoying my stay here in Jakarta.”
Q&A
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