The mobile industry is huge in India: 791 million mobile users, 65 percent penetration rate, and an expected 82 percent penetration rate by 2014.
India has 2.5 times more mobile users than U.S. The only country that currently has more is China at 863 million mobile users. Plus, the number of mobile subscribers in India is growing by a whopping 20 million every month, according to a report from Simon Kemp and Bartle Bogle Hegarty.
Feature phones remain dominant in India, with Nokia 3110c as the favorite handset in the country. Nokia is also the largest mobile brand in India accounting for 59 percent of market share. Korean brand Samsung came in second at 24 percent.
With feature phone still widely used in India, Indiatimes recently introduced its SMS-based mobile browser powered by content/apps including Facebook, Bollywood and Cricket in hope to reach out to more mobile users. In response to our article, @MrShri, who is based in Pune, India, tweeted us a interesting thought: “I personally think SMS should disappear from India, we’re too fascinated with this old technology.”
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