We know China is obsessed with the Internet, but this obsession has now reached a higher level with the rise of smartphones.
As technology advances and the Chinese population becomes more affluent, more phone users are surfing the web through their mobile small screens (40% currently).
With a total of 755 million mobile subscribers in China, it makes China the world’s largest mobile device market. Although the average mobile user spent just over USD $10 per month, simple math states that the Chinese mobile service market is worth 7.55 billion per month in revenue. That’s equivalent to $2,900 per second!
Demographics
A whopping 54% of the Chinese mobile users are classified as advanced data users, accessing emails, web browsing and gaming are just some of their day-to-day activities. Almost 9 out of 10 mobile phone users subscribe to prepaid mobile plans, which possibly hints the Chinese’s buying behavior.
Mobile Media Usage
Comparing between US and China, China has a higher proportion of people accessing the Internet through mobile phones. China is also a step ahead when in comes to gaming and instant messaging through mobile devices. Location-based services (LBS), though, aren’t that popular as LBS companies like Foursquare and Gowalla are only starting to gain ground in the US market. Apps download are surprisingly more active in China too.
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