KISS: Social Media Strategy For Entrepreneurs

Many big corporations are already in the social media bandwagon and we can’t say different for small business and entrepreneurs as well.

Hmm… but with limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy?

Fret not! We have come up with simple steps for you to follow. It doesn’t guarantee you success but it sure helps keep you on the right track. The aim is to Keep It Short and Sweet!

I’ll be explaining each recommended tool and wrap up with a simple map for easy digestion.

1. You Need A Blog

Why is it important?

A blog is very important if you want to bring your business online. Here’s why:

– Each blog post will reveal on a more intimate level what your business is to your customers
– It helps you deliver news more informally
– Whenever you write something helpful, it builds your online credentials
– It provides you with the channel to communicate with the rest of the world
– It helps you build your online presence

What should I write?

Well, most entrepreneurs don’t have much time. We don’t expect you to write long articles (like this one) all the time. Short news, tips or just sharing something interesting are often good enough, best accompanied by visuals!

The most important point to remember when writing blog content is to be relevant to your company or product.

Posting about your company happenings and gossips is a great way to keep your brand personal. It tells your customers that your company is fun and your workers are happy. Now, who doesn’t like to be with someone cheerful by nature. If your company can reflect a persona that customers are attracted to, you are likely to gain their loyalty.

But all fun and no substance might turn readers off too. You can’t establish credentials by posting all the “fun and hurray” stuff. It is important to value-add your customers by either solving their problems or improving their knowledge about certain things.

For example, if you’re in the educational business, you may want to give a tip or two on effective learning. Additionally, news articles like “CAUTION: Twitter & YouTube Can Harm Your Brain” will very likely be appreciated by your readers (Remember to quote the source!).