10 Successful Facebook Business Pages

With Facebook launching its redesigned pages for businesses early this year, many have flocked into the social media site, hoping to leverage this free function to increase their online presence. And expectedly, not all pages turned out to be successful. In fact, most turned out to be disastrous.

So, how do we define a successful page? And which are the businesses that made it?

Although many of us believe in quantitative measures, the number of fans is definitely not the only yardstick to measure a page’s success. In my opinion, a successful Facebook page needs to be engaging, updated and rewarding. Each element has to co-exist in order to create a kick-ass page that is meaningful to the fans.

1. Ben & Jerry’s

What’s on the wall?:
Posting pictures of happy Ben & Jerry’s fans enjoying its tasty ice cream regardless of location and occasion has definitely created an image of global happiness. Not only that, its status is up to date and filled with comments from its fans.

What’s Special?:
Ben & Jerry’s is definitely one of the more creative pages around in Facebook. To promote its Flipped Out ice cream, it has created a Facebook application that allows you to flip your text like that: s,ʎɹɹǝɾ & uǝq (ben & jerry’s). This sends other people questioning, “how did you do that?” and guess where the fingers point to? Definitely Ben & Jerry’s!

In a Sentence:
Ben & Jerry’s is more than ice cream, it is a community.

2. Pizza Hut

What’s on the wall?:
It contains a lot of teaser messages that drive your stomach rumbling. Since I did order a Hawaiian Pizza, I must say they have a way in making fans hungry and most importantly, greedy! Every message is crafted with some evidence of creativity, which projects a cool and fun image – Exactly what Pizza Hut is all about.

What’s Special?:
Definitely their order app! Making it easy for Facebookers to order a pizza is a smart strategy.

In a Sentence:
Creative and punchy messages that certainly work with the fans.