
Photo credit: Maria Elena
Talk about the hottest ecommerce markets in Southeast Asia, and the Philippines comes right at the top of the list. According to a 2014 study by Ken Research, the Philippines’ ecommerce market can expect a stupendous compound annual growth rate of 101.4 percent from 2013 until 2018, thanks to rising internet and social media adoption.
So we’ve put together a list of popular online shopping sites and marketplaces in the country. Some of them are early players who remain strong, while some are new ones which have already caught up.
This list isn’t exhaustive, so feel free to suggest more sites you think we missed. Go ahead and have a look.
Lazada

Lazada is a major ecommerce presence not just in the Philippines, but across Southeast Asia. Backed by German startup machine Rocket Internet, the site offers a wide range of items, including fashion apparel, electronics, car accessories, and home appliances. Lazada has agreed to allow retail giant SM Investments, the company of the Philippines’ richest man Henry Sy, to use the store to sell its merchandise.
Lazada also operates in Indonesia, Singapore, Malaysia, Vietnam, and Thailand, and has raised a whopping US$686 million in total disclosed funding so far.
SimilarWeb rank: #6 in the Philippines with 53.1 million visits in February 2016
Alexa rank: #15 in the Philippines as of March 14
OLX Philippines

In 2014, the ecommerce scene was rocked when classifieds giants Naspers, Schibsted Media, Telenor, and Singapore Press Holdings put an end to their rivalry and decided to join forces. Four countries were affected by this change: Indonesia, Thailand, the Philippines, and Bangladesh. In the Philippines, the deal translated into the merging of brands OLX (formerly Sulit.com.ph) and Ayosdito. The two were the biggest competing classifieds sites in the country. As a result of the merger, Ayosdito’s users were redirected to OLX.
On OLX, users can sell second-hand items – from used cars to gadgets or furniture.
Cebu Pacific
Zalora
Metrodeal
Ensogo
eBay
Lamudi
Carmudi
Autodeal
Zipmatch
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