On Thursday Yahoo Indonesia announced a new initiative. Yahoo OMG, well known as one of the leading gossip and celebrity sites in Indonesia, is organizing its first ever star-oriented online awards called the Yahoo OMG Awards.
Dian Nur Farida (marketing manager for Yahoo Indonesia) shared the idea behind the awards. She said:
It’s to bring fans and celebrities closer by creating unique online and on-ground digital experiences. Ultimately our aim is to give back to the fans who have offered their support to Yahoo OMG and at the same time shine a spotlight on the diversity of entertainment industry in Indonesia.
The Yahoo OMG Indonesia editors have picked 100 nominees for 20 different categories. The nominees were selected based on the search trends of Yahoo’s Indonesia users and the most read news on Yahoo OMG Indonesia from September 2011 to August 2012.
Users will vote on the winners for each category, with voting open online from October 22nd to November 21st. Web and mobile users can just sign in to their Yahoo! account, and then go to the landing page to vote. Users can vote once per day for each category, so if you’re really into some celebrity, you can actually vote for him/her again tomorrow. As of now there have been more than 450,000 votes cast.
The winners will be announced at a glitzy awards night on November 24th. Yahoo will give away tickets to that ceremony through quizzes online and on local radio stations. For those who don’t get tickets, they will live-stream the event via the internet and some radio stations.
Dian said that the mechanism of how they selected the nominees, and the democracy of how they let readers choose the winners online, are their main differences compared to any other award shows in the country. “We are the first to do this,” she added.