In short, Google Adwords is the only tool for you to create ads on Google search page and advertising network. In the online marketing industry, this is normally known as Search Engine Marketing (SEM) or Pay-Per-Click (PPC) marketing.
Many might not know that SEM is not limited to Google; but we can’t blame them for that. Google holds 65% of the entire market share and has come out way above its major competitors, Yahoo and Bing.
Short Profile
No one ever thought that Google could made profits until the arrival of Adwords. Adwords is Google’s leading product, bringing a huge chunk of revenue to the world’s largest online search engine giant. It was reported that Adwords alone brought Google US$21.80 billion of revenue in 2008.
What’s Special?
With Google Adwords, creating targeted ads is now an easy feat. Assuming that you’re selling educational toys and wish to advertise through Google. It is highly possible for your ads to appear only if someone googles the related keywords that you have chosen. For example, if you have chosen “educational toys” as your keywords and someone types them into Google’s search engine, your ad will appear under the sponsored links like the ones below. The order of the ads is ranked according to its relevance to the keywords searched. Hence, proper research should be done before choosing the keywords, as they affect when and where your ad would appear.
As the name Pay-Per-Click suggests, you only pay when someone clicks on your ad. This means that you are only paying to reach quality customers who are reasonably interested in your product.
What’s best about Adwords is that it gives you total control over the keywords that would trigger your ad’s visibility. You can also set a limit to your daily budget, target different geographical locations and languages, and choose the timings for your ads to appear.
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