Good content goes viral on Twitter. The 2009 Hudson River plane crash news that went viral on the microblog has inspired Philippines-based Twitmusic to re-imagine how artists can leverage Twitter to engage fans. It’s more than than just having a personal Twitter account profile for artists. Rather it is how music and Twitter can combine to give fans an awesome digital experience.
Twitmusic, in short, is the ‘Twitpic/Twitvid for music.’ It is a platform where artists create and upload their own music. New music will automatically be tweeted to followers where fans can listen to a song preview, retweet, or comment. Founder Stefano Fazzini described to me that every song page on Twitmusic is equipped with Twitter-specific viral engagement buttons like “#nowplaying, Love, Retweet and Leave a Comment”.
After launching just three months ago, over 1,800 musicians are now using Twitmusic. Some of the artists using Twitmusic, I’m told, include Bow Wow, MC Hammer, Jon Secada, Goo Goo Dolls, Bryan Adams, DJ Jazzy Jeff, DJ Rehab, Hardwell, Artful Dodger, Taking Back Sunday, Trisha Yearwood, and more. I’m not much of a music person but the list does look impressive.
As you might have guessed it, Twitmusic has attracted several VC offers and JFDI was apparently among those who spotted the startup in Manila. Stefano tells us:
We read your article about JFDIs bootcamp, and we’ve also been personally chosen by Meng Wong and Hugh Mason for the 2012 JFDI Accelerator Program in Singapore. Unfortunately, we opted not to participate as we were already in an advanced stage of product development.
So far so good, in any case. There have been over 2,300 songs purchased so far via Twitmusic, which is good traction considering that it only spans a three months period. The team is made up of four members: Christian Fazzini, Stefano Fazzini, Sandra Seifert, and Marc Seifert.
Stefano also revealed that his team will be heading to the U.S to stay closer to artist networks and talents after they secure a funding round. He notes:
Being a music site, it’s very important to establish and maintain a close relationship with music labels and musicians.
Fair enough and right on.