tiki

Despite Vietnam’s ecommerce market booming, its logistics players are checking out of the race. Here’s why couriers are struggling to keep up.

More: Vietnam’s Tiki faces declining revenue and Apple announces plans to invest US$1 billion in Indonesia.

Operating losses, however, did halve to US$46.3 million.

Local platforms risk being squeezed out by Chinese and other foreign competitors if they fail to adapt.

Around US$45 million to US$63 million worth of goods imported from China circulate on platforms like Shopee, Lazada, and Tiki in a single day.

D2C firms that want to expand abroad should consider which type of marketplace is best suited for them, or if they should seek an end-to-end solution.

Venture builder Momentum Works estimates that Tiki’s market share in the country is about 4%, trailing behind Shopee (63%) and Lazada (23%).

We analyze the numbers from Tiki’s FY 2022 financials and highlight Singapore’s probe into Gorilla Mobile over its sudden temporary suspension.

Will new initiatives like TikiAds and BNPL help the company survive increased competition?

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