Posts Tagged: social marketing


Branding the Chinese government

Branding the Chinese government

While there's still a lot of censorship, China's government is now taking a far more subtle approach to grooming its image using social medi...

  • July 30, 2014
  • at 8:29 pm
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7 awesome QR code marketing campaigns that you could adopt

7 awesome QR code marketing campaigns

QR codes are a bridge between offline and online in the smartphone age. Here are seven great QR code marketing examples from across Asia.

  • July 19, 2014
  • at 10:55 am
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social media marketing tips

I ran social media campaigns for 3M, Qatar Airways, and more. Ask me anything (AMA)

Marcus Ho, the director of social media at SocialMetric, is now taking your questions on all aspects of social media ROI and strategies. Ask...

  • June 12, 2014
  • at 9:00 am
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Twitter translation FLiplingo

Fliplingo is translating the world, one tweet at a time

There are 61 languages being used on Twitter these days. Surprisingly, three out of the top ten countries by tweets are in Asia – Thai...

  • February 4, 2014
  • at 1:00 pm
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Rakuten’s e-store in Thailand sees rewards from gay-friendly social marketing

Rakuten-owned Tarad.com recently launched its first ‘Get Fit and Gain Muscle’ promotion to encourage Thai guys to get fit and gain muscl...

  • October 21, 2013
  • at 6:23 pm
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A timeline of Line and its branded stickers in Thailand (Infographic)

There are 18 million Line users in Thailand, making it the messaging app’s top country outside of its home nation, Japan. This lastest num...

  • October 8, 2013
  • at 3:00 pm
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WeChat shakes up shopping in China

How WeChat is shaking up the shopping experience in China

We’ve written a lot about WeChat’s stickers and gaming and other social features; but one thing often overlooked is how the popu...

  • September 30, 2013
  • at 2:00 pm
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not funny

China’s OPPO teases upcoming smartphone with sexism and lame laddishness

Chinese smartphone maker OPPO will launch a new flagship phone soon that’ll have some kind of touch-enabled rear. This feature has turned ...

  • August 28, 2013
  • at 4:15 pm
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Taobao and Weibo

Alibaba and Sina Weibo Are Set to Jump-Start Social Commerce With New ‘Weibo Stores’

After Alibaba coughed up over half a billion dollars for a 18 percent stake in Sina Weibo, many are waiting to see how the two will fuse e-c...

  • August 1, 2013
  • at 12:20 pm
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Inbound marketing: how social media can be your startup’s strongest (and cheapest) lead generation machine

Inbound marketing: how social media can be your startup’s strongest and cheapest lead generation machine

In recent years, inbound marketing has proven to the more popular choice over the traditional outbound marketing strategy. Here's where soci...

  • July 23, 2014
  • at 7:57 pm
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Fliplingo translates tweets

After lengthy beta and now with seed funding, Fliplingo launches Twitter translation service

After months of beta testing, today Fliplingo goes live to the public with its human-powered Twitter translation service.

  • June 26, 2014
  • at 11:00 pm
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luxury ecommerce sales in China include a rare Maserati

Flash sales site in China looks for a luxury boost from a rare Maserati

Chinese luxury flash sales website Glamour Sales has teamed up with Italian auto-maker Maserati to sell a special edition car online.

  • June 5, 2014
  • at 8:29 pm
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Pele Weibo

Sina Weibo gets personal, now lets brands and celebrities offer subscriptions to followers

Sina Weibo, China’s hottest Twitter-like social network, is making a big move to revamp its celebrity and brand pages. Starting this w...

  • October 30, 2013
  • at 11:00 am
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Most e-shoppers in India refer to social media before buying online

Report: 67% of e-shoppers in India refer to social media before buying online

Smartphones and feature phones are helping India’s youth get online more than ever before. They’re using the mobile web for fun, social ...

  • October 18, 2013
  • at 4:30 pm
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Uber Between Korea

Uber teams up with messaging app to get more Korean couples in its cars

Uber launched in South Korea this summer, and this week the fancy car booking service is trying out its first bit of social marketing in the...

  • October 1, 2013
  • at 4:18 pm
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Kawo localizes your social media campaign for China

Kawo takes the content from your western social media – Facebook and Twitter – and puts it on Chinese social media – Weibo and Renren.

  • September 6, 2013
  • at 11:35 am
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WeChat, Line, and KakaoTalk for social marketing

WeChat and Line Are Now Asia’s Fastest-Growing Platforms For Social Marketing

Facebook is not, of course, the only destination for brands looking to engage with consumers. While Facebook has 339 million monthly active ...

  • August 2, 2013
  • at 3:05 pm
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China Jiepang branded photo Filters

China’s Top Check-In App Adds Branded Photo Filters

China’s top check-in app has long been doing social marketing, connecting big-name brands like Louis Vuitton with its youthful and urb...

  • June 18, 2013
  • at 9:00 pm
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