Nielsen

Singapore’s Tribe Accelerator partners with BMW, Intel

Singapore’s Tribe Accelerator partners with BMW, Intel

The carmaker and chip designer will offer mentoring and tech guidance to startups participating in the program.
Jack Ellis · · 1 min read
150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to

150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.
Malavika Velayanikal · · 2 min read
Women on the web: a guide to consumer behavior (#StartupAsia preview)

Women on the web: a guide to consumer behavior (#StartupAsia preview)

Women have different preferences, make different spending decisions. How do we understand their behavior?
Lina Noviandari · · 2 min read
Business insights provider Nielsen acquires Indian analytics firm

Business insights provider Nielsen acquires Indian analytics firm

Indicus Analytics mines custom economic insights using analytics and data products.
Malavika Velayanikal · · 2 min read
This startup aims to empower Indonesian women as household CFOs

This startup aims to empower Indonesian women as household CFOs

Jocelyn Pantastico, founder of LiveOlive. According to a McKinsey Global Institute report, consumer spending on savings and investment products in Indonesia is set to reach US$565 billion by the year
Leighton Cosseboom · · 3 min read

India has the world’s most upbeat consumers, followed by Indonesia and the Philippines

The consumer confidence level in India currently is the highest in the world, according to a survey conducted by research firm Nielsen in 60 countries.
Malavika Velayanikal · · 2 min read

Is Japan hungrier for wearables than America?

28.2 percent of Japanese are definitely interested in using a wearable device, and a further 22.7 percent are neutral on the subject, meaning a touch over half of the population
David Corbin · · 2 min read

With FaceRecog, your outdoor ad audience is no longer faceless

Using proprietary facial and signal tracking technology, the FaceRecog module can track real-time footfall at a given location, while at the same time ensuring full compliance with privacy regulations.
Daniel Tay · · 4 min read

Despite Facebook’s current lead in Southeast Asia, the real question is: how long will it last?

With smartphone usage growing in Southeast Asia, it’s safe to say that people are now growing more dependent on mobile apps. Of all apps,, Facebook and other chat apps rank
Phoebe Magdirila · · 2 min read

Nielsen report: the smartphone adoption gap in Asia Pacific

Last year, a Google representative from the Asia Pacific predicted that mobile devices will slowly overtake PCs in the region. While this holds to be true, smartphone adoption still still has
Phoebe Magdirila · · 3 min read