Posts Tagged: Marketing

south korea flag

Google to Korean app developers: use our brand name and bypass ‘Kakao tax’ (Updated: Not true)

In order to fight back against the ‘Kakao tax’, Google is offering to lend its own brand to local Korean app developers.

  • March 5, 2014
  • at 4:26 pm
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This startup is chasing the next frontier of advertising – smartphone homescreens

Facebook is perhaps the most engaging app in the world, with 1.15 billion monthly active users and a staggering average daily usage of 20 mi...

  • January 2, 2014
  • at 11:32 am
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Pele Weibo

Sina Weibo gets personal, now lets brands and celebrities offer subscriptions to followers

Sina Weibo, China’s hottest Twitter-like social network, is making a big move to revamp its celebrity and brand pages. Starting this w...

  • October 30, 2013
  • at 11:00 am
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Most e-shoppers in India refer to social media before buying online

Report: 67% of e-shoppers in India refer to social media before buying online

Smartphones and feature phones are helping India’s youth get online more than ever before. They’re using the mobile web for fun, social ...

  • October 18, 2013
  • at 4:30 pm
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China’s ZTE hopes for an assist from NBA as it launches first smartphones in US

China’s ZTE hopes for an assist from NBA as it launches first smartphones in US

Chinese phone-maker ZTE (HKG:0763; SHE:000063) is hoping to crack the tough, telco-dominated US market with the launch of two unlocked smart...

  • October 7, 2013
  • at 10:32 am
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Frrole forays into social intelligence for marketing

Microsoft-backed Indian startup Frrole forays into social intelligence for marketing

Bangalore-based social intelligence startup Frrole has launched enterprise software for the media and entertainment (M&E) sector. Amarpr...

  • August 29, 2013
  • at 5:00 pm
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Giant Interactive’s “revolutionary” and controversial ads for Long Journey 2

Last week, Giant Interactive launched Long Journey 2. You might be forgiven for thinking that I’ve gotten that timing wrong as the gam...

  • August 21, 2013
  • at 10:00 am
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WeChat, Line, and KakaoTalk for social marketing

WeChat and Line Are Now Asia’s Fastest-Growing Platforms For Social Marketing

Facebook is not, of course, the only destination for brands looking to engage with consumers. While Facebook has 339 million monthly active ...

  • August 2, 2013
  • at 3:05 pm
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China Jiepang branded photo Filters

China’s Top Check-In App Adds Branded Photo Filters

China’s top check-in app has long been doing social marketing, connecting big-name brands like Louis Vuitton with its youthful and urb...

  • June 18, 2013
  • at 9:00 pm
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Singapore startup ReferralCandy gets sweet US$788k investment, triples revenue in past year

Anafore, the Singapore-headquartered startup behind referral marketing web app ReferralCandy, has raised S$1 million (US$778,000) in an over...

  • February 10, 2014
  • at 2:36 pm
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What’s Uber’s strategy for gaining customers in Asia? One word: Puppies.

Uber is spreading rapidly throughout Asia and around the world, and as it attempts to conquer new markets, it must ramp up its marketing to ...

  • December 3, 2013
  • at 9:58 pm
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Rakuten’s e-store in Thailand sees rewards from gay-friendly social marketing

Rakuten-owned recently launched its first ‘Get Fit and Gain Muscle’ promotion to encourage Thai guys to get fit and gain muscl...

  • October 21, 2013
  • at 6:23 pm
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A timeline of Line and its branded stickers in Thailand (Infographic)

There are 18 million Line users in Thailand, making it the messaging app’s top country outside of its home nation, Japan. This lastest num...

  • October 8, 2013
  • at 3:00 pm
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Has Xiaomi redacted the Communist red star from its mascot?

The hiring of Hugo Barra as Xiaomi’s new head of global operations seemed to confirm that the Chinese phonemaker has global ambitions, and...

  • September 23, 2013
  • at 4:02 pm
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How Coca-Cola is getting people to discover its content through Outbrain

We announced Singapore mobile commerce Carousell partnering with local media giant Singapore Press Holdings to launch SheShops marketplace e...

  • August 23, 2013
  • at 1:30 pm
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HTC new TV ads with Downey Jr

HTC places a $1 billion bet on new marketing campaign with Robert Downey Jr (VIDEO)

After struggling with sales, seeing an executive brain drain, and suffering a huge loss in stock value, HTC (TPE:2498) needs a huge boost. T...

  • August 12, 2013
  • at 4:04 pm
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An Open Letter to WeChat: 7 Warnings From a Social Media Marketer

Jeremy Webb is associate director at Ogilvy Public Relations, Beijing. He heads up Social@Ogilvy for Beijing, managing a team of 10 to provi...

  • July 16, 2013
  • at 10:00 am
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Luxola vs Zalora: Is it Ethical To Buy Google Keyword Ads on Competitors’ Names?

Anyone in the internet industry in Asia must have heard of e-commerce sites Luxola and Zalora. Now these two companies are fighting head on ...

  • June 5, 2013
  • at 2:58 pm
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