Posts Tagged: Marketing



Here are 10 of the best practices for pitching to the media and blogosphere

Jonha Revesencio provides ten tips on how entrepreneurs can better pitch to the media and blogosphere.

  • July 29, 2014
  • at 9:26 pm
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What’s it like to be an attractive woman in tech? GrabTaxi executive and runway model explains

GrabTaxi executive and part-time model Natasha Bautista shares what it’s like to be an attractive woman in tech.

  • July 21, 2014
  • at 11:04 am
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App Virality service

App Virality: getting your app to go viral is now a necessity

The soon-to-launch App Virality is “a growth-hacking toolkit” for app developers, says Laxman Papineni as he pitches onstage at Startup ...

  • May 8, 2014
  • at 6:20 pm
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Mark Zuckerberg visits his psychotherapist in this bizarre TV ad for WeChat

Mark Zuckerberg visits his psychotherapist in this bizarre TV ad for WeChat

WeChat has come out with a bizarre new ad that features Facebook founder and CEO Mark Zuckerberg visiting his psychotherapist. Sorta.

  • April 24, 2014
  • at 1:10 pm
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candy

Singapore startup ReferralCandy gets sweet US$788k investment, triples revenue in past year

Anafore, the Singapore-headquartered startup behind referral marketing web app ReferralCandy, has raised S$1 million (US$778,000) in an over...

  • February 10, 2014
  • at 2:36 pm
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What’s Uber’s strategy for gaining customers in Asia? One word: Puppies.

Uber is spreading rapidly throughout Asia and around the world, and as it attempts to conquer new markets, it must ramp up its marketing to ...

  • December 3, 2013
  • at 9:58 pm
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Rakuten’s e-store in Thailand sees rewards from gay-friendly social marketing

Rakuten-owned Tarad.com recently launched its first ‘Get Fit and Gain Muscle’ promotion to encourage Thai guys to get fit and gain muscl...

  • October 21, 2013
  • at 6:23 pm
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A timeline of Line and its branded stickers in Thailand (Infographic)

There are 18 million Line users in Thailand, making it the messaging app’s top country outside of its home nation, Japan. This lastest num...

  • October 8, 2013
  • at 3:00 pm
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Has Xiaomi redacted the Communist red star from its mascot?

The hiring of Hugo Barra as Xiaomi’s new head of global operations seemed to confirm that the Chinese phonemaker has global ambitions, and...

  • September 23, 2013
  • at 4:02 pm
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Inbound marketing: how social media can be your startup’s strongest (and cheapest) lead generation machine

Inbound marketing: how social media can be your startup’s strongest and cheapest lead generation machine

In recent years, inbound marketing has proven to the more popular choice over the traditional outbound marketing strategy. Here's where soci...

  • July 23, 2014
  • at 7:57 pm
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7 awesome QR code marketing campaigns that you could adopt

7 awesome QR code marketing campaigns

QR codes are a bridge between offline and online in the smartphone age. Here are seven great QR code marketing examples from across Asia.

  • July 19, 2014
  • at 10:55 am
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loyalty cards

This startup wants to make loyalty points as liquid as cash

Consumers are accumulating loyalty points without spending them. Singapore startup Giift wants to unlock the hidden value.

  • April 30, 2014
  • at 9:30 am
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south korea flag

Google to Korean app developers: use our brand name and bypass ‘Kakao tax’ (Updated: Not true)

In order to fight back against the ‘Kakao tax’, Google is offering to lend its own brand to local Korean app developers.

  • March 5, 2014
  • at 4:26 pm
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enkino

This startup is chasing the next frontier of advertising – smartphone homescreens

Facebook is perhaps the most engaging app in the world, with 1.15 billion monthly active users and a staggering average daily usage of 20 mi...

  • January 2, 2014
  • at 11:32 am
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Pele Weibo

Sina Weibo gets personal, now lets brands and celebrities offer subscriptions to followers

Sina Weibo, China’s hottest Twitter-like social network, is making a big move to revamp its celebrity and brand pages. Starting this w...

  • October 30, 2013
  • at 11:00 am
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Most e-shoppers in India refer to social media before buying online

Report: 67% of e-shoppers in India refer to social media before buying online

Smartphones and feature phones are helping India’s youth get online more than ever before. They’re using the mobile web for fun, social ...

  • October 18, 2013
  • at 4:30 pm
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China’s ZTE hopes for an assist from NBA as it launches first smartphones in US

China’s ZTE hopes for an assist from NBA as it launches first smartphones in US

Chinese phone-maker ZTE (HKG:0763; SHE:000063) is hoping to crack the tough, telco-dominated US market with the launch of two unlocked smart...

  • October 7, 2013
  • at 10:32 am
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Frrole forays into social intelligence for marketing

Microsoft-backed Indian startup Frrole forays into social intelligence for marketing

Bangalore-based social intelligence startup Frrole has launched enterprise software for the media and entertainment (M&E) sector. Amarpr...

  • August 29, 2013
  • at 5:00 pm
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