Two days ago we mentioned NHN Japan’s ambitions to expand it’s Line service into a platform supporting things like games, coupons, and virtual currency. The company also announced an interesting puzzle game on that day in Birzzle. Developed by South Korea game developer Enfeel, the title is not a new one. But it has been given a fresh boost in this new collaborative partnership with NHN Japan via its messaging app Line.

Word on the street is that Birzzle was named by rapper Snoop Dogg during an expedition to the Arctic Circle. True story [1].

The free version of Birzzle is currently being featured front and center in Line’s sticker shop (see right), where users who install the app will be rewarded with a free sticker. This seems like a very smart and handy way for Line to promote any of its services in the near future.

Indeed that strategy seems to be working as the free iOS version of Line Birzzle is currently ranked number one in app stores in Japan, Hong Kong, Taiwan, Malaysia, Indonesia, Thailand, and Macau.

I took the game for a quick spin and it is pretty addictive, so proceed at your own risk. The free version (iOS and Android) has some in-game purchases available, while the paid version, Line Birzzle Plus (iOS and Android) features some extra playing modes.

You can check out video of some Line Birzzle gameplay below, and if it looks like your thizzle, give it a schnizzle.