Google Analytics
Indian data analytics startup used this deck to bank $1.5m
PredictiVu helps its clients better understand the effectiveness of their campaigns through consumer profiles, brand-switching propensity, and other data.
How to understand these 15 ecommerce metrics and make decisions from them
These metrics will help you understand your ecommerce business’ current status and find the information you need to make the right decisions.
7 ways to listen to your data and transform your content strategy
Data-driven decision making is key to a successful digital publishing business.
They set out to sell an AI bot and ended up plugging massive data loss
Their AI bot feeds on raw data; so they built an open-source stack for everyone to store all their data and build on it.
Lessons learnt after hackers pulled our gaming site off Google
Keep a close eye on your web traffic.
18 Malaysian startups poised to breakout in 2015
2014 turned out to be quite a mixed bag for Malaysia’s startup community, but several startups have proven themselves to be a step above the rest.
Brick-and-mortar store owners, this is what you’re missing out on
A store armed with the right data would be able to snag a larger portion of the 94 percent of retail sales being generated in physical stores.
Big data and machine learning liven up the Indian online travel space
The travel industry in India is buzzing with startups and established players innovating quickly to get ahead of the pack. Portals like MakeMyTrip excel in airline and hotel bookings. Others
With FaceRecog, your outdoor ad audience is no longer faceless
Using proprietary facial and signal tracking technology, the FaceRecog module can track real-time footfall at a given location, while at the same time ensuring full compliance with privacy regulations.
Tying Together Common Threads From ad:tech and Echelon 2010
A few common threads have emerged to imperceptibly link both ad:tech and Echelon 2010 together. Over the next few days, we will be publishing a series of commentaries detailing the key trends and discussion topics which we picked out from both events.



