Shrewd marketers should localize the concept of an ice bucket challenge to Asia, but you first need to know what makes the campaign great.
Posts Tagged: advice
Entrepreneurs often want to help the journalists on their beat, but don’t know what to do. Here’s how.
Here's a look at the process behind incorporating a company, getting investments, protecting your IP, and securing your customer's privacy.
As a startup, chances are the best way to reach out to your target market will be through online marketing. Here are 3 important tips.
Deloitte offers free consulting services to Japanese startups in order to kickstart the Japanese economy.
Besides a joint venture, other options include the Cayman Islands, Singapore, and other tax havens, but all have larger barriers to entry.
Marcus Ho, the director of social media at SocialMetric, is now taking your questions on all aspects of social media ROI and strategies. Ask...
Treating fundraising as an event raises your chances of getting better deals from venture capitalists.
In today’s startup world, a bootstrapping strategy is both more possible and more pertinent.
There are those who embellish, but in China many go far beyond that. A friend who ran an HR consultancy in China once told me that as many a...
Inbound marketing: how social media can be your startup’s strongest and cheapest lead generation machine
In recent years, inbound marketing has proven to the more popular choice over the traditional outbound marketing strategy. Here's where soci...
As a startup grows, it needs to think about hiring beyond the core functions of product and business development. Here's a look at some of t...
Asian entrepreneurs tend to be less open with their feelings in order to "save face".
Earning the halo: How to build relationships with angel investors, even when they won’t invest in you
Rui Ma is the Greater China Venture Partner for the global seed fund and accelerator 500 Startups. She has been working in finance for over ...