Get The Right Influencer to Boost Your Brand on Social Media
There are lots of celebrity and public figures on social media platforms such as Twitter. They gain thousands of followers, and brands are keen to get them as their spokesperson. But just because someone is famous, it doesn’t necessarily mean that they will be a good ‘influencer’ online. During a series of IDBYTE workshops last week, Raditya Dika, an Indonesian bookwriter shared his experiences and tips about being a good influencer in social media.According to Dika, an influencer is a person who tweets various things to influence other people. Dika ...
Indonesia Tech Start-ups Celebrate With Bubu Awards
We have so far written about Indonesia's IDBYTE Conference with a live blog on Facebook in Indonesia and another post on eBay's perspective of the e-commerce market (more will come soon as we tidy our notes).To sum it all up, the seventh Bubu Awards was held yesterday night; an event that celebrated tech, design, and entrepreneurship in Indonesia.KADIN At the awards, KADIN, which stands for Kamar Dagang Indonesia (Indonesia Trade Chamber) said that it will continue to support the ICT industry in Indonesia, and this includes plans to increase the number of ...
eBay Talks About E-Commerce Trends in Indonesia
Oliver Hua, COO of eBay Greater China, SEA, and Japan is next on stage at IDBYTE 2011. He will talk about the e-commerce market and trends in Indonesia, from eBay’s perspective.#11:42: “eBay is one of the pioneers in the e-commerce industry but we really feel that e-commerce still has much room to grow globally.”#11:45: Hua shares McKinsey research stating that the Internet has helped the economy and society, even in developing countries. A total of $8 trillion in transactions are exchanged via the Internet. “In Indonesia, many people are using ...
Javier Olivan Talks About Facebook In Indonesia [LIVE BLOG]
![Javier Olivan Talks About Facebook In Indonesia [LIVE BLOG]](http://www.techinasia.com/techinasia/wp-content/themes/penn2/functions/thumb.php?src=techinasia/wp-content/uploads/2011/07/javier_olivan_indonesia.jpg&w=250&h=250&zc=1&q=90)
Hello from IDBTYE, Jakarta, Indonesia. The main course of the event has started with the first keynote by Javier Olivan, who is the head of international growth at Facebook. Today Olivan will be talking about Facebook’s international growth and platform overview in Indonesia. If you didn’t already know, Indonesia is the second largest Facebook nation with more than 35 million users in the country.#10:46: Opening sentence from Olivan: “I’m really happy and honored to be here in Indonesia.”Facebook started as a small start-up in Palo Alto and Olivan says that ...
DealKeren Leads Indonesia Group Buying Market
Within less than a year of its establishment, DealKeren has become the market leader among group buying websites in Indonesia. But the competition will be tougher this year as many players emerge and international companies jump in the game as well.As explained by DealKeren’s Managing Director, Adrian Suhermanat, at the IDBYTE workshop yesterday, the company’s market size reached 65 percent in May 2011 (see chart below, DealKeren internal data).{"dataSourceUrl":"//spreadsheets.google.com/spreadsheet/tq?key=0Ankqe-fbHOHIdDdseXVsYnllWERqbFNHbVFiaUdLSFE&transpose=0&headers=-1&range=A1%3AB7&gid=0&pub=1","options":{"title":"Group Buying Sites in Indonesia (May 2011)","backgroundColor":"#cccccc","legend":"right","colors":,"is3D":true,"hasLabelsColumn":true,"hAxis":{"maxAlternation":1},"width":308,"height":191},"state":{},"chartType":"PieChart","chartName":"Chart 1"}Considering the current growth in the social media space, the market potential for ...
Telkomsel’s Mobile Ads Target Based on Location and Demographic
At the IDBYTE event in Jakarta this afternoon, Indonesia, I chanced upon Telkomsel’s booth that showcases its mobile advertising product. Telkomsel is the largest telecoms company in Indonesia with about 100 million mobile subscribers in Indonesia.This new mobile ad product, according to a Telkomsel employee from the Mobile Ads department (and who wishes to remain anonymous) it can target consumers based on:Location - Specific city or location Time - Target consumers at a given time period, say 12 noon Demographic - Gender, age, income group etcFor example, the picture above shows that ...
Tech, Digital Media, and Start-ups in Indonesia [INTERVIEW]
![Tech, Digital Media, and Start-ups in Indonesia [INTERVIEW]](http://www.techinasia.com/techinasia/wp-content/themes/penn2/functions/thumb.php?src=techinasia/wp-content/uploads/2011/05/indonesiahacked.jpg&w=250&h=250&zc=1&q=90)
When we talk about tech, digital media, and start-ups in Southeast Asia, we cannot pass over Indonesia, the country with a population of 240 million as well as 35 million Facebook users.This year’s IDBYTE, coined as the largest tech conference in the country, will showcase Indonesia’s tech prowess. One of the brains behind this conference is the media-shy, Yansen Kamto.Kamto first started his career at advertising agency McCann Erickson where he handled brands like Coca Cola, Unilever, Nestle, HSBC, Telkomsel, and XL Axiata. In June of last year, he resigned ...
Build Android Mobile Apps, Promote Indonesian Tourism
As the number of mobile phone users increases, demand for mobile applications experiences significant growth as well.IDBYTE offers a great opportunity for Indonesian developers to build Android mobile applications to promote tourism. Tourism is currently booming in the nation as it is expected that 7.7 million tourists will visit this year, generating over $8 million in revenue.This competition (supported by Qualcomm and HTC) is open to individuals, teams, or business entities. The mobile application must be designed to promote tourism in Indonesia. It must also be original and not already published in the Android ...
Looking For The Next Big Thing In Indonesia’s Digital Industry
Bubu Awards, the most prestigious Internet and mobile competition in Indonesia, is looking for the next big thing in the digital industry. The question, however, to our tech savvy Indonesian readers is: Are you the next big thing?As part of a bigger digital event, IDBYTE 2011, Bubu Awards v.07 consists of four main awards - Web, Digital Campaigns, Mobile Apps and Digital Talents. Catch the brief explanations on the awards below.You might just fit the bill:(1) Web Awards: There are now 10 sub-categories, namely Product/Consumer, E-Commerce, News/Entertainment, Corporate Social Media, Game, ...
IDBYTE, Indonesia’s Largest Digital Expo, Coming in July
The biggest digital expo in Indonesia, IDBYTE, will be held from July 11 to 14 at the Ritz-Carlton Pacific Place, Jakarta.The event is intended to express appreciation for the Indonesian Digital industry and is supported by the government through the Ministry of Commerce.At a press conference on April 26 in Jakarta, Indonesian Trade Minister Mari Elka Pangestu said, “This activity is developing Indonesia’s creative industries. Therefore, the government had supported this activity."The event will bring speakers from international companies like Facebook, eBay, Google, Yahoo and many more. In addition, ...
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