According to a new research from Kamaron Research Institute, about 80% of the people use Twitter for business purposes. More than 8 in 10 listed “business” as the reason why they tweet.
This holds true for younger twitter-ers as well. Nearly half of those aged 25 and under gave “business” as the primary reason they tweet.
This Study, “Why Do You Tweet” was conducted online with a respondent group size of 280 Twitter Users.
It is common to see businesses on Twitter. Now that we have statistics to back our intuition, it reaffirms Twitter’s value in the business world.
This Study Came At The Right Time
Just 3 days ago, Biz Stone told Venturebeat that strategic statistic tools for businesses would soon be officially introduced on Twitter. Assuming the findings to be representative of the whole Twitter community, Biz Stone and co can very well expect a great sign up rate upon launch.
It seems like Twitter is doing all the right things to appeal to its users, helping it grow on the right track towards monetization; Stats for Business, Geolocation Tagging, Project Retweet, New Homepage.
Social Media Evolving to a Full Pledge Marketing Media
Social media has rocked the world and it is not hard to understand why. Not having a Facebook account would make you seem like an alien in college or workplace. It is becoming a standard way of life across the globe. With the amount of traffic these sites are generating, social media has certainly caught many businesses’ attention.
Slowly but surely, most social sites would evolve into a media for marketers. This is probably one of the reasons why teens don’t tweet and why Facebook experienced a growth in its age 55+ segment.
Let’s hope all businesses can be as cool and fun as @Mailchimp, @DellOutlet and @Starbucks.
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yes, and these 80% people are really happy after using twitter
Interesting article, thanks for sharing! Ted
Interesting ….
I guess most people uses twitter with business as their primary goal and leisure as secondary. Leisure is used to make them more humanize and be accepted by the Twitter community.
In the course of my Twittering experience, I thought that there are only a handful of people who use the social media site for a leisurely purpose. While you may commonly see “I ate a huge burger just five minutes ago,” most posts are directly marketing-driven. However, this is just another thought: should the Twitter management think of a new (and preferably free) feature since other similar microblogging sites are slowly catching up?
Yeap. It is. Great to have this discussions going on here.
Willis Wee,
I agree with your opinon. I think that @FriendFeed will be a reliable alternative to @Twitter in the long run. It will be interesting to follow the development of microblogging platforms.
I would say yes. Facebook has started its real time searches and Facebook Lite after acquiring Friendfeed. Even if these new platforms are not intended to compete with twitter head on, it has nonetheless brought some level of threat to Twitter's stronghold in the micro-blogging world.
Just my opinion
How do you think FriendFeed is competing with Twitter regarding the business aspect of microblogging? Do you think that the management of Facebook will start focus on the business side of lifestreaming?