SEA’s AI adoption edges past the global average (Infographic)
Across Southeast Asia, AI is transforming from a buzzword into a business essential. Startups and established enterprises alike are adopting AI to streamline operations, personalize customer experiences, and unlock new revenue streams.
Yet, the pace of adoption and effectiveness of integration vary across industries and job functions.
This infographic breaks down how AI adoption is taking shape in the region, highlighting where businesses are investing, which challenges persist, and how to unlock the tech’s full value.

Read the full report by McKinsey & Company, the Singapore Economic Development Board (EDB) and Tech in Asia, and discover how your company can scale up AI adoption and capture the full value of AI in Southeast Asia.
This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
Recommended reads
Indonesian AI startup goes global
Forrest Li on scaling Sea, building smarter bots, and founder grit
An AI assistant that joins sales calls and scores team skills
SGX’s CEO says it doesn’t need a unicorn to win
SMEs want AI too, but not the kind Big Tech is selling
Oatside’s alt-milk rise hits a profitable gear
Alibaba’s financial health in 12 charts
Asia’s telcos bundle AI into mobile plans. Will it pay off?
M-Daq chases bigger clients as revenue falls, losses grow
VC tracker: Accel raises US$3.5b, including US$550m for India
Editing by Lorenzo Kyle Subido
(And yes, we’re serious about ethics and transparency. More information here.)



