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Social Media In Asia [INFOGRAPHIC]

social-media-asiaThe folks at Edelman did a neat infographic to map out social media usage across Asia. Some key insights, courtesy of Edelman Digital, who are also social media thought leaders themselves:

  • Facebook dominates the APAC landscape with strong presence in 9 out of the 13 countries featured in the map.
  • North Asian countries have a strong local social media presence. In China it’s RenRen, South Korea has CyWorld, Taiwan its Wretch and Japan has become a Twitter nation quickly.
  • Highest internet penetration is in New Zealand (85.40%) followed by South Korea (81.10%). But the South Korean figure is more significant, given that there is 39 million internet users out of 48 million population.
  • In terms of usage, Asian netizens are mostly using the internet for video watching especially in northern part, while southern part mostly dominated by social networking. Next usage come in line is for reading and writing, and the least usage the internet are for photo sharing, though in certain countries the percentage figure is quite high.

APAC-Social-Media-Map

Some notes

The data in the infographic is powered by ComScore which represents PC-based email visitation and does not include visitation from mobile devices or Internet cafes. It’s a data flaw but the infographic still serves as a quick understanding for people to understand Asia’s social media usage proportion.

While I understand that blog network, Wretch.cc, is huge in Taiwan, Facebook has undoubtedly surpassed it. The social network has grown in popularity in recent years, hitting a whopping 9.4 million Taiwanese Facebook users (58% online penetration rate). Facebook is the second most visited site in Taiwan, according to Alexa. Wretch.cc is ranked third in the country.



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