Use your < > keys to browse more stories

Singapore’s Fisheye Analytics to be acquired by subsidiary of WPP, a $16 billion marketing giant

fisheyeFisheye Analytics, a Singapore startup that conducts social media intelligence for businesses and government agencies in Europe, the Middle East, and Asia, announced that it will be acquired by Kantar, a wholly-owned business intelligence unit of WPP, one of the world’s largest advertising and public relations companies with revenues at $16 billion in 2012.

The sum of the acquisition of the entire issued share capital is not disclosed, but a statement from WPP says that Fisheye’s unaudited revenues were S$782,871 ($622,000) for the year ending October 31, 2013. Some of its clients include the International Olympics Committee and FIFA.

The company was co-founded in 2009 in Singapore by Ashwin Gayam, an engineer by training and in practice who took up the CTO role but later became the CEO.

WPP has been completing a series of digital marketing-related acquisitions this month through its subsidiaries. Last week, it bought semantic ad targeting company Crystal Semantics.

The deal was announced a day after it purchased Vocanic, a social media marketing business. Via Ogilvy & Mather, it also acquired Social Lab, a social marketing agency.

Fisheye is not the only online marketing-related startup from Singapore to be acquired this year. There’s ThoughtBuzz, a social media intelligence startup that was bought by London-based digital marketing firm To The New.

TechSailor, a location-based marketing company, was also acquired by the same company.

(Editing by Willis Wee)



Facebook Conversation

comments

Tags:

Did you enjoy this article? Consider becoming a TiA Premium subscriber. At $9.99/month, TiA Premium brings you exclusive access to our weekly newsletter, a one-page roundup of each week’s must-read Asia tech news from all over the web. TiA Premium also brings you exclusive deals and discounts that make your subscription pay for itself. Click here to find out more.