Use your < > keys to browse more stories

Sina Weibo Removes ‘Beta’ Label, Now Makes Twitter Look Like a Baby

Look, Ma, no beta!

Sina Weibo, China’s hottest Twitter-like service, has today removed the beta label from its site. The move comes one day after Weibo’s third anniversary, and ahead of a good-looking revamp of the site, dubbed Weibo v5, that’ll see it add circles (like G+) and timeline covers (like Facebook).

We’ve reached out to Sina and will update if we get back an explanation.

A bit like Gmail retaining its beta label for years, well past its maturing as a popular service, Sina Weibo has long since outgrown its kindergarten days. The Sina-run (NASDAQ:SINA) service has zoomed past 300+ million registered users, added social gaming and a virtual currency, and so many other features that it makes it seem like Twitter’s founders have been in comas for the past three years [1].

It’s only in terms of monetization that Sina Weibo is still making precarious baby steps. It’s proving costly to run and a huge burden to maintain real-time self-censorship at the behest of micro-censorious authorities. We suspect that the beta peel off is a preparation step towards its upcoming new design and also monetization methods.


  1. Twitter, can we have embedded images that actually work, and half-way decent Android apps too? Seriously.  ↩



Facebook Conversation

comments

Tags:

Did you enjoy this article? Consider becoming a TiA Premium subscriber. At $9.99/month, TiA Premium brings you exclusive access to our weekly newsletter, a one-page roundup of each week’s must-read Asia tech news from all over the web. TiA Premium also brings you exclusive deals and discounts that make your subscription pay for itself. Click here to find out more.