The battle inside Indonesia’s local mobile phone brands is heating up now, offering users phones with better specifications at ever more affordable prices. The newest of the bunch to make a move is Mito. Though a lot of people consider the Mito brand as appealing more to the low end phone segment in Indonesia, it recently stepped up its effort to produce smartphones as well. Yesterday the vendor released a quad-core Android phone called the Mito A355.
The Mito A355 comes with 1.2 GHz quad-core processor and an 8 MP back camera. Specifications wise, I think the 5.3-inch phone still loses out to the recently launched Smartfren Andromax-U Limited and Andromax V, as the Mito A355 only offers 512MB of RAM. The new handset is sold at IDR 2 million ($200), which is more expensive than the Smartfren Andromax-U Limited and a bit cheaper than Andromax V.
But in the end, Mito seems like it’s still going to sell quite a lot more smartphones anyway. Why? Because Mito is very popular with buyers of cheap phones in Indonesia thanks to its star-studded ads with singer Afgan and magician Dedy Corbuzier.
Mito targets selling three million smartphones by the end of this year, with the vendor aiming at 15 to 20 million sales for its feature phones.