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Miguel Cordon · · 4 min read

Osome resets strategy to chase breakeven in two years

“Life is a winding road,” as the saying goes. For Singapore-based Osome, a provider of corporate services to entrepreneurs and small businesses, there were numerous branching paths.

One of the left turns it took was pulling back on investing in its UK operations in 2024. The firm relocated engineering staff from the country to Asia Pacific after realizing that it hadn’t found product-market fit in the former.

Its founder and CEO Victor Lysenko stepped down and left the firm last November after eight years at the helm.

Photo credit: Osome

Osome serves over 40,000 clients globally, including Google Ventures and women’s health firm BodyOwn. Singapore and Hong Kong are its two biggest markets.

In these markets, the firm isn’t trying to reinvent the wheel. Instead, it’s focusing on core service offerings such as incorporation, accounting, bookkeeping, and corporate secretary outsourcing.

The pullback from the UK has come with trade-offs. Year-on-year revenue growth for 2025 was tracking between 10% and 20%, the company told Tech in Asia last December, which is lower than if it continued to chase top-line growth across all its markets.

It is also lower than the 25% revenue growth it saw between 2023 and 2024. Regulatory filings for the firm’s 2024 financial year, which ends April 30, are not yet available.

Still, the company shares that in Singapore and Hong Kong, the firm achieved its first net profitable month in the second half of 2025.

It also recorded a 100% increase in “first revenue” – revenue from new customers – from November 2024 through November 2025, which it attributes to its heightened focus on its Asia-Pacific markets and growth across Singapore, Hong Kong, and the UK. About 70% of Osome’s revenue comes from existing clients.

Osome CFO William Chong declined to disclose specific revenue targets, but he says that this year, firm aims to grow its top line more aggressively than in 2025. The company will continue to double down on its core Asian markets and expand in the United Arab Emirates (UAE), a relatively new market for the firm.

Chong adds that the company is on track to hit breakeven within the next two years. It’s also aiming to hit EBITDA positive in the next 12 months

In hindsight, the company’s entry into the UK in 2019 was too soon, says Osome chief product officer Tamas Gogge. He notes that the product then wasn’t strong enough, and unlike in Singapore and Hong Kong where private limited companies are required to appoint a company secretary by law, the UK has no such rule.

This meant that unlike its core markets that saw steady customer retention and recurring revenue, there was no need for its services in the UK. The country is also saturated with legacy firms and software solutions.

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A premature expansion to the UK proved costly. Can a pullback from the market and and a new bet on the UAE finally unlock profitability at the firm?

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Miguel Cordon

Finally updated my bio.