The Jakarta Post reports that Rakuten Belanja Online (RBO, meaning “Rakuten Online Shopping”) has 400 merchants with 300,000 products offered online, representing 500 percent growth in the past 18 months since Rakuten’s launch in Indonesia in June 2011.
80 percent of RBO’s merchants are small- and medium-sized enterprises, with the remaining 20 percent major companies such as Sony and Nissin. Rakuten Belanja has hit double-digit growth every month and triple-digit growth every year so far.
